Custom Swiss Watches
Looking for the perfect watch?
Now you can design your own watch without leaving home.
Smaller watchmakers are tapping into the Web with a novel proposition for buyers: a custom-designed watch, built-to-order and delivered in 10 days.
Operating without retail outlets in a town on the outskirts of the Swiss watch making city of Geneva, 121time.com has built an online store offering customized and personalized certified Swiss watches.
“We are special,” said Daniel Morf, one of 121time’s co-founders. “Technology now enables the consumer to create his or her own watch.”
With factory direct prices in the range of roughly $300 to $1,000, the co-founders of 121Time.com say their Web platform allows them to expand the business and sell to a global market, avoiding distribution deals that inflate watch prices.
121Time offers distinct men’s and women’s watch styles that can be customized on the computer screen. Customers can modify existing pieces or start from scratch – with a custom bezel, multiple band styles and materials, and mix-and-match faces and hands. 121TIME’s watchmakers assemble the pieces, all with quartz movements.
98% of satisfied customers
Maintaining high overall customer satisfaction is important to 121Time. This is supported by an independent study that outlines a 98% satisfaction rate amongst customers, and a return rate that is five times lower than the industry standard, despite an unconditional ‘30-day full satisfaction’ guarantee. Satisfaction is guaranteed with a 2 year international warranty.
One customer enthused:
“It is so rare to find this type of quality in businesses today that I had to share their information with you. This company provided exceptional service, outstanding craftsmanship and delivered more than expected on the day they promised. If you decide to use them I hope you experience the same seamless process and receive an exceptional product as I did. This has to be one of the neatest purchases I have made!”
A peek onto the world of Swiss watchmaking: